The Beauty of Sia’s New Music Video: “The Greatest” Is Just That

In case you haven’t heard, Sia has a new song and a new music video.

“The Greatest,” written by Sia and longtime collaborator/producer Greg Kurstin doesn’t stray too far from the typical Sia formula. It’s simple in its composition; “Running out of breath, but I/Oh I, I got stamina” and “Don’t give up, I won’t give up”repeat throughout the song, featuring Sia’s crackling, but powerfully emotive vocals. The uplifting and empowering lyrics are also pretty familiar territory; the hook sees the singer/songwriter insisting “I’m free to be the greatest, I’m alive.” Even the subtle, island-tinged influences alongside the massive pop beat recalls her most recent hit “Cheap Thrills. Even the music video features Maddie Ziegler (making this her fourth collaboration with Sia), with some specific shots and choreography recalling the singer’s past videos.

And yet, for all of its simplicity and familiarity, “The Greatest” is not only Sia’s best music video, but one of the best and most powerful of the year. Continue reading